Velocity Landing Page

Creative Concept

DRIVING
HUMANS BEYOND

A brand that is a symbol of inspiration and motivation to empower the greatest virtue of mankind:
always going beyond limits, standards and conventions, because this is what humanity has been doing ever since.

An Inspiring landscape

From Aspiration to
Experience

Middle on nature

Rooted in our heritage, the landscape and climate inspire a lifestyle that blends seamlessly with nature. Our perspective is a timeless experience of borderless living in harmony with the land.

An Evolving Heritage

Rooted in our heritage, the landscape and climate inspire a lifestyle that blends seamlessly with nature. Our perspective is a timeless experience of borderless living in harmony with the land.
The UAE and Dubai's heritage is a vibrant tapestry woven from Arab and Islamic traditions, deeply influenced by its environment and historical context.

An Evolving Heritage

BEING THE LEADER OF
THE UNEXPECTED

VELOCITY rewrites the rules every single time.Living for the extraordinary, unconventional and out of the box.

VELOCITY rewrites the rules every single time.Living for the extraordinary, unconventional and out of the box.

An Evolving Heritage

DRIVING
HUMANS BEYOND

A high-performance community designed for high-net-worth car enthusiasts — a private haven of 100 luxury home lots seamlessly integrated with a world-class racetrack and premium amenities.
. 20,000 m2 club house (event , dining , VIP lounged , dance stage)

. 3 hell pads

. Fully landscape desert setting with palm lined roads.
. 5 mile race track

Here, the raw beauty of the desert landscape meets world-class engineering, offering a lifestyle of speed, serenity, and status.

From

Desert landscape

We are

Brave and rebel

Delivering

Balancing energy and peace middle in nature

To a Global

Premium lifestyle in desert

Case Study

The Thermal Club - California, USA

Located near Palm Springs, California, The Thermal Club is a 400-acre private motorsport community designed for high-end automotive enthusiasts. At the heart of the property lies a 5.1-mile race track, engineered for both performance driving and leisure use.

Key Features:

Luxury villas priced in the multi-million dollar range, each equipped with expansive garages tailored for car collectors.
Annual membership fee: $85,000, granting

Exclusive Access To:

World-class racetrack
Premium technical and maintenance services
Fine dining and private hospitality offerings

Case Study

Amangiri hotel - Arizona

Nestled in the hills of Chiba, approximately one hour from Tokyo, the Magarigawa Club is a private driving destination that blends motorsport excitement with luxurious lifestyle amenities. The focal point of the club is a 3.5 km race circuit featuring 22 technical turns, designed for both amateur and experienced drivers.

Key Features:

Exclusive luxury villas overlooking the track, equipped with:
Infinity pools
Private cigar lounges
Fine dining restaurants
Fully equipped fitness and wellness centers

Case Study

Amangiri hotel - Arizona

Set on 600 acres in Canyon Point and built into the landscape, this all-suite luxury resort with views over the Grand Staircase-Escalante National Monument is 16.8 miles from Page Municipal Airport

Amenities include a floatation therapy pavilion, a sauna, steam room, cold plunge and step pool, a fitness center and yoga pavilion. Airport transfers, yoga and guided hikes are all included. There's also a communal living room, library, art gallery and a dining room, as well as a wine cellar.

Chic, serene suites feature sitting areas, fireplaces and private courtyards, plus free Wi-Fi. Some add private pools and terraces with panoramic views.

An Evolving Heritage

Organic Architecture Style

Rooted in harmony between the built environment and nature, organic architecture emphasizes flowing forms, natural materials, and integration with the landscape. Buildings are designed to appear as though they grow naturally from their surroundings, often featuring curves, asymmetry, and environmentally responsive design solutions.